Have you ever wondered why all advertisements on television and the web, of milk products are focused on sports?
Whether it is some milk powder or milk itself, they are marketed by showcasing some sort of sport in the picture. Why? You will know as you read on!
If you are an athlete, then your coach and your mother probably mandate you to have milk. You probably question this but you have it anyway, right?
So read this blog and you will know why exactly milk is a mandate for athletes!
Milk has been a part of our diet since childhood. While most of us have turned that milk into coffee and tea, athletes do not have that option. They have their milk as it is! why?
So many questions and the answer to all is very simple! Farm fresh milk is a fairy godmother!
With a wide range of benefits, milk has been known as a superfood due to its nutritional value and composition.
Pravarsha dairy’s farm fresh cow milk is an exemplary source of nutrients and minerals that boost performance and recovery. It contains:
- Protein:
Our milk contains two main types of protein – whey and casein. Whey protein is quickly absorbed by the body, making it ideal for post-workout recovery, as it helps promote muscle protein synthesis and repair. Casein protein, on the other hand, is digested more slowly, providing a sustained release of amino acids to support muscle recovery and growth over a longer period.
- Calcium and Vitamin D that strengthen bones:
Abundantly found in milk, calcium, and Vitamin D are important for maintaining healthy bones. Athletes are at a high risk for bone-related injuries hence making it crucial for them to consume milk regularly.
- Hydration:
A hydrating beverage, milk provides a mix of fluids, electrolytes (such as potassium and sodium), and carbohydrates (in the form of lactose). Proper hydration is essential for maintaining optimal performance and preventing dehydration, particularly during prolonged or intense exercise sessions.
- Full of nutrients:
Athletes have a higher requirement for nutrients than sedentary individuals. With nutrients such as vitamin B12, vitamin A, riboflavin, phosphorus, and potassium, milk boosts immunity, muscle strength, metabolism, and overall health.
- Gut health:
Athletes cannot risk having a bloated day or a bad stomach day. This is why Pravarsha dairy’s farm fresh milk contains probiotics that can promote gut health by supporting a balanced gut microbiota, improving digestion, and enhancing immune function. A healthy gut microbiome is essential for nutrient absorption, energy production, and overall well-being, all of which are important for athletic performance and recovery.
Now you know why milk brands use sports as a medium to market, why athletes have milk in its purest form, and why milk is a mandate for them!
Apart from the various benefits of milk alone, Pravarsha dairy’s farm-fresh cow milk is
- Made from a single HF breed of cows
- Is untouched by hands
- Hygienic milking process
- And without any hormones or preservatives.
We understand how important it is to have milk without any preservatives because your performance matters to us too!
We’ve seen the flying sikh – Milkha Singh run his best with milk by his side! So whether you need to win a state medal or the Olympics, Pravarsha farm fresh cow milk is your partner in the play!
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